The introduction of multimedia interaction technology in the construction of enterprise exhibition halls, focusing on intelligent multimedia interaction, immersive participation experience, and scientific and technological vision, has brought people a new sense of participation, experience, and interaction, which has gradually been favored by many industries. This is the trend of the times and the need of the market.

The multimedia exhibition hall is actually a display of visual art. It combines the real world with the virtual world and brings visitors an experience form full of infinite possibilities. The advantages are as follows:

1. The novel and unique way of expression endows the exhibition hall with flexibility, interest and creativity;

2. With strong expressive force and reasonable and bold layout, there are both horizontal and expanded dynamic exhibition forms and vertical in-depth analysis of the theme to create a new visiting experience;

3. The information storage capacity is large and can be expanded indefinitely if conditions permit, which is also impossible for traditional display boards;

4. With strong comprehensiveness, we can deeply explore the background and meaning of the display objects by combining and applying multimedia technologies such as sound, video, audio, animation, pictures, and text;

5. With strong interactivity, visitors can actively interact with the exhibition hall as participants, instead of being passive bystanders.

The application of multimedia technology in the design of enterprise exhibition halls can bring new technological experience to the audience, fully mobilize their senses, let users actively participate in the interaction of exhibition items, and feel the interesting and strong impact of the interaction. At present, this technology has been applied in many industries, such as cultural tourism, exhibition, smart building, smart production, smart city exhibition hall, science and technology museum, museum, party building museum, etc.

Empower traditional industries to create a new experience of digital intelligent visual interaction.