OLED transparent screens, with their transparent and lightweight characteristics, are currently one of the display products that work well with glass curtain walls and display windows. They can greatly attract the attention of customers, enhance store attention, enhance brand image, and promote sales for merchants. Therefore, in many places, everyone can see the "figure" of OLED transparent screens. So what are the characteristics and applications of OLED transparent screens? Let's take a look together.

1、 Characteristics of OLED Transparent Screen

1. Both LCD (liquid crystal) and OLED can be used for transparency, but OLED has the inherent advantage of making transparent televisions due to its self luminescent characteristics. The self luminous nature of OLED screens means that each red, green, or blue sub pixel on the screen will emit its own light without relying on additional backlight.

2. OLED screens can eliminate common modules such as LCD layers and backlight layers in traditional LCD screens, achieving higher color contrast and ensuring sufficient lightness in form. This innate structural feature also meets the needs of many customers who want to make the display screen thin, even bent or folded.

3. OLED transparent screens have added a transparent sub pixel on top of the original red, green, blue, and white four pixels. This type of pixel does not emit light or participate in image display, but it is made of highly transparent materials. When countless such pixels are evenly distributed on the panel, the screen naturally achieves a certain degree of transparency, but at the same time, it can also balance the display of color images.

4. On the whole, nearly half of the total number of pixels in OLED transparent screens is completely transparent. This transparent area is large enough and evenly distributed, achieving extremely high transparency in terms of visual effect. On the other hand, the display area composed of WRGB also has more than half of the pixels to display the image, so the display level is also high.

5. OLED transparent screen, the display body is very messy, not only can you see the picture of the TV itself, but also through the screen, you can see the walls, decorations, and even the light in the real world, which can have a negative impact on the picture.

2、 Application of OLED Transparent Screen

1. Retail

The retail experience store adopts OLED transparent display windows to enhance the brand and assist in setting the store atmosphere, especially in consumer electronic products. The entire wall of the store adopts OLED transparent display screens, which can become active decorations.

2. Sales Center

The OLED transparent screen can be used in conjunction with the sales center sand table to further display detailed information of the property, such as price, regional positioning, surrounding scenes, etc. The effect is no less than that of sales personnel who are familiar with the business. OLED transparent screens, as carriers of brand value enhancement, platforms for information dissemination, and experiential marketing methods, are increasingly favored by users in the real estate industry.

3. Cultural and exhibition halls

The display cabinet made of transparent screen can not only display items like ordinary display cabinets, but also play the introduction of displayed items on the screen, displaying them to tourists in the form of animated pictures or text. Enable tourists not only to see the items in the display cabinet, but also to better understand the history and culture of this cultural relic through the screen touch interaction on the surface of the display cabinet, continuously increasing tourists' interest, and ultimately achieving the ultimate goal of the museum.

The above is an introduction to the characteristics and applications of OLED transparent screens. Do you have a better understanding of OLED transparent screens? With the overall technology of the OLED screen industry becoming increasingly mature and gradually connecting with concepts such as mobile internet and new retail, the enormous imagination space that OLED transparent screens have long had in the media industry has gradually become a reality.