With the continuous development of multimedia technology, it has driven continuous innovation in exhibition hall design. Multimedia interactive exhibition halls are a platform for showcasing corporate brands in the new era and have received high attention from enterprises. The multimedia interactive exhibition hall mainly focuses on media images, and combines multimedia methods such as projection technology, infrared sensors, and touch screens to provide visitors with a more vivid and novel experience. So how to integrate interactive multimedia technology into the design of multimedia interactive exhibition halls?

1、 Focus on experience level

The multimedia interactive exhibition hall is a product of the development of the times, and its main design concept should be centered on the experience of visitors. By utilizing the interactive multimedia of the exhibition hall and the experience and participation of visitors, the relationship between the audience and the space should be established. In addition to focusing on visual experience, attention should also be paid to atmosphere creation and emotional experience of the product, which can enhance customer trust and promote cooperation.

2、 Interactivity

The multimedia interactive exhibition hall, as a highly technological exhibition venue, cannot do without the application of interactive multimedia in the exhibition hall. It integrates scene lighting, sound effects, etc., allowing visitors to interact with various interactive multimedia in the exhibition hall during the visit process, immersing themselves in it, making the transmission of information more proactive and more attractive to visitors.

3、 Creativity

The design of multimedia interactive exhibition halls cannot be separated from creativity, and the key to its success lies in attracting visitors. This demonstrates the uniqueness of exhibition hall design. In addition to the need for innovative exterior design, the interactive multimedia of the exhibition hall is also very important. From the overall design to the exhibition content, it is necessary to combine knowledge of technology, architecture, and other aspects to effectively integrate them into one, This will deepen the customer's memory and recognition.